Selected work
What a platform looks like when it's built to be found
Elevance Labs builds large, search-structured and AI-readable platforms. Our most recent build is Lexaltico LLP — a 431-page platform covering nine practice areas across four GTA offices, with a practice-area by city page architecture, client-facing calculators, complete structured data and a published guide for AI assistants. It is live at lexaltico.com and was built by a two-person studio in twelve weeks.
Lexaltico LLP · Toronto
A page for every service, in every city they serve
Lexaltico came to us with no web presence at all. Rather than one page per practice area, we built a page for each service in each city the firm serves — so somebody searching for help in Mississauga at eleven at night finds a page written for exactly that, not a general overview.
On top of that architecture: custom calculators that let visitors understand their position before they call, complete structured data so search engines read the firm as an entity with nine services and four locations, and a published machine-readable guide so AI assistants can quote the firm accurately.
It was built by a two-person studio in twelve weeks. Most agencies quote four to six months and $80,000 for this scope.
What was delivered
- Pages designed & built431
- Practice areas9
- Offices covered4
- Interactive calculators2
- Structured datafull schema
- AI assistant guidellms.txt
- Conversion trackinglive
- Build time12 weeks
Pull organic sessions and enquiries from GA4 and put the real number at the top of this page. It will outsell everything else on the site.
Jia Junaid
A personal brand platform for the Managing Partner of Lexaltico LLP — a single-page narrative with a dark, cinematic treatment, built to establish individual authority alongside the firm.
Questions we get asked
Can we speak to a client you have built for?
Yes. We will arrange it once a project is genuinely being considered — we do not put clients on calls speculatively.
Why are there only two case studies?
Because we would rather show you one platform in real depth than ten homepages. Lexaltico is live, it is 431 pages, and you can go through every one of them yourself. Most studios cannot show you a system — only screenshots.
What was the timeline on Lexaltico?
Twelve weeks from kickoff to launch for the core platform, with practice areas and cities added afterwards as the firm expanded. The architecture is built so new areas and services can be added without rebuilding anything.
Can you show results, not just scope?
That is what conversion tracking is for, and it is installed on everything we build. We publish outcome figures where the client has agreed to it and where the tracking has been running long enough to be meaningful — we will not quote a number we cannot stand behind.
Do you work in sectors you have no case study in?
Yes. The architecture is the same; the vocabulary and the regulations differ. We will be straightforward on the call about where we have direct experience and where we do not.
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