Free · no pitch attached
Find out where your website is losing enquiries
Elevance Labs runs a free website audit for businesses in Toronto and Ontario. Send your URL and you get back a scored report and a four to six minute recorded walkthrough showing where enquiries are being lost — broken canonical tags, missing analytics, forms that do not deliver, no online booking, missing structured data and AI-assistant readiness. It usually comes back within two working days, costs nothing, and you are free to hand it to your own developer.
What we check
These are the checks we run on every site before we take it on, and they are the same ones that found fourteen broken canonical tags on our own site earlier this year. Nothing here requires access to your hosting, your analytics or your passwords.
- 01Canonical tags. Whether your pages tell Google their real address is a page that no longer exists. This one silently removes sites from search results and is the most common serious fault we find.
- 02Analytics. Whether anything is installed that can tell you how many people visit, where they leave, and whether they ever reach your contact form.
- 03Contact form delivery. Whether the form actually sends. Some show a success message and deliver nothing — we check for the patterns that cause it.
- 04Online booking. Whether somebody can book without phoning during business hours. Roughly half of enquiries arrive outside them.
- 05Click-to-call. Whether your phone number dials when tapped, or has to be copied out by hand.
- 06Structured data. Whether search engines have a machine-readable description of your hours, location, services and reviews.
- 07AI assistant readiness. Whether you publish an llms.txt, and whether your robots.txt blocks the assistant crawlers — some sites block them without knowing.
- 08Sitemap and scale. How many pages you actually have indexed, and whether that is enough to compete for the searches that matter.
- 09Titles and descriptions. Whether your search listings are written for a customer, truncated, or missing entirely.
- 10Mobile. Whether the site is genuinely built for a phone, which is where most of your visitors are.
- 11Speed and page weight. How long the page takes to respond and how heavy it is before images.
- 12Headings and content depth. Whether there is enough substance for a search engine to understand and rank the page.
What you get back
A scored report. Every finding ranked by what it is costing you, each with a plain-English explanation and the specific fix. Written so you can forward it to a developer without translating anything.
A recorded walkthrough. Four to six minutes of screen recording on your actual site — we fill in your contact form, we time the page on a phone, we show you where you sit against the competitors ranking above you.
An honest answer. Most sites do not need rebuilding. If yours needs tracking, a working form and a booking link, we will say so — that is the two-week Sprint at $2,500, not a $30,000 project. And if your site is genuinely fine, we will tell you that too.
Questions we get asked
Is the audit really free?
Yes, and there is nothing attached. You get a written report and a short recorded walkthrough. You are free to hand both to your current developer and never speak to us again — a good number of people do.
What do I get back?
A scored report listing what we found, ordered by how much it is costing you, each with a plain explanation and the specific fix. Plus a four to six minute screen recording walking through the important ones on your actual site.
How long does it take?
Usually two working days. The automated checks run in under a minute; the time goes into reviewing them by hand and recording the walkthrough, because an automated report on its own is not worth sending.
Will you just tell me I need a new website?
No. Most sites we audit do not need rebuilding — they need tracking, a working form, a booking link and some speed work, which is the two-week $2,500 Sprint. We will tell you which one you are, including when the answer is that you are fine.
Do you audit sites you did not build?
That is the entire point. We audit whatever you have, on whatever platform — WordPress, Wix, Squarespace, Shopify, a custom build.
What if my site is behind a firewall or bot protection?
Then the automated checks cannot see it, and we will tell you that rather than sending you a report built on nothing. We review those by hand instead.
Will you add me to a mailing list?
No. You will get the audit and one follow-up asking if you had questions. That is the whole sequence.
Can you audit a competitor's site?
We will not send a report about somebody else's business to you. We will happily show you, in the call, how your site compares with the two or three competitors ranking above you.