Question 1

How much does a website cost in Toronto?

Accepted Answer

In Toronto in 2026, a brochure site of one to five pages costs $3,000 to $7,500. A small business site of six to twenty pages costs $7,500 to $20,000. A content-heavy site of twenty to sixty pages costs $15,000 to $40,000. Custom platforms start around $35,000 and run past $150,000. Agency senior rates are $100 to $185 an hour; freelancers $60 to $120.

Question 2

Why isn't my website getting leads?

Accepted Answer

A website that produces no enquiries almost always has one of seven faults: the contact form does not deliver, there is no analytics so nothing is measurable, canonical tags point at dead pages so search engines drop the site, there is no way to book outside business hours, the site has too few pages to rank for anything, it is slow on mobile, or nothing on it answers what people actually search.

Question 3

How do I know if my contact form is broken?

Accepted Answer

Test it by submitting your own form from a phone on cellular data, using an email address you can check, with a message you will recognise. If nothing arrives within five minutes, your form is broken. Most broken forms still display a success message, so a working confirmation proves nothing. The three usual causes are a placeholder handler, an unconfigured endpoint, and unauthenticated server email being silently discarded.

Question 4

What is llms.txt and does my business need one?

Accepted Answer

An llms.txt is a plain-text file at the root of your website that describes your business for AI assistants in a form they can read reliably — what you do, where you operate, what you charge, and links to your main pages. It is not an official standard and no assistant guarantees it will use one. Direct AI referrals are currently about one percent of web traffic, growing quickly.

Question 5

How do I get my business recommended by ChatGPT?

Accepted Answer

To be cited by AI assistants, make sure their crawlers are not blocked in your robots.txt, publish structured data describing your organisation and services, write pages that answer questions directly in the first sixty words, and build citations on third-party sites assistants already trust. Direct AI referrals are around one percent of web traffic today. Top brands capture most citations in any sector, so results for small businesses are uneven.

Question 6

How many pages should a business website have?

Accepted Answer

A business website should have one page for every service you offer in every area you genuinely serve, plus pages answering the questions customers ask before buying. For most local businesses that means fifteen to sixty pages rather than five. Mass-generating near-identical pages backfires: search engines penalise thin, duplicated content across the entire domain, not just the offending pages.

Question 7

What is a canonical tag and why does it matter?

Accepted Answer

A canonical tag is a line of code telling search engines the genuine address of a page, so duplicate versions do not compete with each other. It matters because when a site is rebuilt or migrated, these tags frequently keep pointing at old URLs that now return 404 — which instructs search engines that the real version of every page does not exist, and they respond by removing the pages from the index.

Question 8

How long does a website take to build?

Accepted Answer

A small brochure site takes two to four weeks. A twenty to sixty page business site takes eight to twelve weeks. A large platform of several hundred pages takes twelve weeks or more. Design and development are rarely the bottleneck — content is. Projects that run late almost always do so because nobody was clearly responsible for writing the words.

Question 9

How do I track which pages bring in customers?

Accepted Answer

Install Google Analytics 4 and Microsoft Clarity, record an event every time someone submits a form, books, calls or messages, and store every submission in your website's database with the page it came from. Connect Google Search Console to see which searches reach which pages. Together these let you trace an enquiry back to the page and the search that produced it.

Question 10

How do I get my business found in local search?

Accepted Answer

To be found in local search, complete your Google Business Profile fully, collect reviews steadily, build a genuine page for each service in each area you serve, keep your name, address and phone identical everywhere they appear, and add structured data for your business and locations. The Google Business Profile and reviews matter more than anything on your own website.

Straight answers, with the numbers